When visitors visit your website, they determine whether it’s worthwhile or not in a matter of seconds. That’s why your website’s landing page (home page) is so important. If it isn’t eye-catching and useful, hardly anyone will spend their time looking at the rest of your site. Because of this, I’ve written this post, The Landing Page Is The Most Important, to share with you what I learned building a homepage.
I have found that the most important thing you’ll need to do is get the purpose of your website across in a clear manner. You need something to summarize what your website’s content is. For example, if you’re a graphic design company, you might want to add a eye-catching image that says “graphic design” on your homepage:
When doing this, visitors will also know right away if your site is or isn’t what they’re looking for. Images might also be best on your homepage, especially if your site is a photography website. A huge slideshow might also be a good idea, depending on the site and your audience.
I also noticed that about three columns on your site, with a header on each, and a paragraph might also make a for a simple, clean design (see below):
Don’t clutter your website with too many menu items. Include an “About” tab where you explain the purpose of your website.
Also, include social media buttons on your homepage. With this, for example, readers can see how many people liked your site, whether it be via Facebook, or maybe Twitter. A “Contact” header lets visitors easily know how to contact you.
Colors, of course, also impact your homepage and the whole rest of your site a great deal. Here’s what I mean:
Green obviously makes sense for a landscaping site. This, plus the stone photo, and the obviously noticed headers lets the audience know without a doubt what they’re looking at. Color is indeed a major impact on what your visitors think your site is about. Sites like Pinterest and The Logo Company have great sources for color information.
Some more homepage layout ideas can be found here: